Freshmen Friday began in New York as a documentary photo project that showcased original content, primarily featuring up and coming creatives. Those interviewed engaged in casual one-on-one conversations, meant to explore the mind-states of millennials on the cusp; where they’ve been, where they’re going and how they see themselves getting there.

With the founders’ years of combined experience in music curation, brand strategy, cultural programming, event production and the visual arts, it was a natural progression to relaunch Freshmen Friday in Toronto. Ultimately expanding our reach and coverage to yet another growing and diverse community. 

In addition to creating content, Freshmen Friday is dedicated to connecting people, venues and brands to their communities, currently through Instagram curation, cultural reports and creative direction.


About the co-founders: