Eric Richards is one of the creators of WIL Studios, a new menswear brand that offers a new take on everyday silhouettes. WIL, an acronym for What I Like, is favoured by Daniel Caesar, who collaborated with the brand to create tour merch commemorating his week-long Toronto stop last year. V Magazine declared WIL Studio’s to be “Canada’s next Supreme,” placing Eric and his co-founder Rahul Madan at the forefront of Toronto’s emerging streetwear scene.Read More
Mur is a Toronto scene queen and hair and beauty expert. On-set she specializes in stage hair and gel styling and online she showcases her ever-evolving hairstyles, from a bleached crop to her two-tone bob and expertly laid baby hairs.Read More
Where are you from?
From New York, still living in New York. For now...
What do you do?
I manage a luxury cosmetics store, but my passion really is helping people create their aesthetic through skin care and makeup. I feel like the term "makeup artist" has become synonymous with "beat to the gods" over the top instagram work. Once you really involve the wellness aspect of healthy skin care and lifestyle, and really work hand in hand with your customers on a regular basis, you can really help people form themselves into a representation of what they want to be. That's my passion.
What is your dream creative project?
I've always had this idea of being a "life-stylist". Basically, with all that I've learned in both the cosmetics and fashion world, I would love to help people get their whole life in order. From how they dress, what they put on their face, how they conduct their lives. Be involved in their entire lifestyle. Mostly I feel like people look to all these people on instagram to simulate what they believe is the ideal lifestyle, and I think there's room to find it within yourself. I'd love to help people be their own best self.
What are your go-to tunes for:
Getting ready to leave the house in the morning? - Duh, Whitney Houston everything. Can't start the day without Whitney.
When you’re exercising? - Beyonce, the entire Lemonade album. It's literally the only time I can listen to that album the whole way through. Beyoncé really takes you on a journey!
Going out for a night on the town? - Well it all depends. I have one playlist called "R&B Boyz" with old Trey Songz and Lloyd and Usher when I'm feeling sexy lol. But I also have one called "Pick Up The Phone" which is basically a compilation of trap music when I'm trying to be lit.
In your city, where is your fav place to:
eat? - Ciccio in Soho and no one knows about it but it’s literally one of the best Italian restaurants ever.
dance? - 205 Chrystie (when I don't want to see anyone I know and just shake my ass)
drink? - Flower Shop
shop? - There’s a string of small shops in Williamsburg on Bedford Ave between N4th and N5th that I buy everything at. (Trying to support those local businesses especially the women owned ones!)
Is there something you really want to do in your city that you haven't yet?
Go to the Statue of Liberty! I'm a terrible New Yorker and never do any of that cool stuff. But I'm trying to see the views from her crown!
Kindly recommend 3 people that inspire you…
Jo Jin is a prop and wardrobe stylist with the Toronto chapter of Judy Inc. As a stylist, Jo has an impressive roster of clients from Canon to Google and Volve. Her work has been seen in print, on billboards and on TV, with thoughtful placement, perfect balance, dueling textures taking centre stage.Read More
A creative multi-hyphenate who has been called “the face of fashion in Canada’s creative capital” by Paper Magazine. After styling multi-platform projects for the likes of Nike, Nylon and OVO, Bobby recently launched Bully Magazine, an LGBTQ publication where he serves as founder and editor.
Each well-styled post receives an average of 360 likes from his 5.6k followers, with a stellar engagement rate of 6.6%.Read More